Nodpod – Nicole Yue

As a multidisciplinary designer at Nodpod, there is an evergrowing need for maintaining and evolving the visual identity of a brand already recognized for its innovative approach to rest and relaxation. From creating cohesive digital and print marketing materials to refining packaging and product visuals, it is crucial that Nodpod’s identity continues to reflect its commitment to quality and customer well-being. With an focus on aligning design with strategic goals, these works are a demonstration of supporting Nodpod’s mission of helping people discover better sleep.

Black Friday Campaign

To promote the annual Black Friday sale, a multi-channel campaign spanning email, social, and SMS was developed. By engaging customers at multiple touchpoints, the brand captures attention and drives sales during an increasingly competitive season.

Italian Getaway Collection Campaign

Inspired by the hues of Italian comforts of cuisine and wine, this collection campaign fully embraces rustic imagery throughout the email, social media, and SMS marketing.