Mad Hippie is a clean, ingredient-focused skincare brand rooted in approachable, science-backed wellness. My work focused on designing ongoing social content, building repeatable systems across product lines that balance education, product storytelling, and lifestyle. The goal was to create cohesive, scalable content that feels engaging within the feed.
Social Evergreen & Campaigns
Scalable social content systems designed for consistency across product lines and campaigns.
Content Formats & Series
Repeatable formats including partner features, PR mentions, and before & after storytelling.
Product Detail & Retail Systems
Extended content systems into ecommerce and retail, translating product benefits into structured, conversion-focused formats.
Selected Works
Packaging system in development...Project type
NodpodVisual Design
Cheeky BonsaiSocial media and Photography
Blue Lizard SunscreenMarketing Design
The Modern AgencySocial Media
amikaPackaging Design
GlamneticMarketing Design
Uplifted THCBranding
SugiBranding and Identity
Kinjo Hand Roll BarBranding
ContinuumEditorial Design
Sacramento StateMarketing Design
FloraPoster Design