Nuuds is a DTC apparel brand focused on elevated everyday essentials. As Nuuds’ sole graphic designer, I develop visual identities and creative systems for product launches and campaigns, translating each concept across e-commerce, social, paid media, retail, print, and experiential touchpoints.

Americana

A nostalgic summer identity inspired by spontaneous road trips, lake days, and classic Americana.

nuuds Athletic Department

A retro athletic identity built around varsity-inspired typography, bold striping, and collegiate color.

nuuds Ranch

A Western-inspired identity blending rugged ranch nostalgia with the soft, everyday feel of Nuuds.

On Repeat

A bold, graphic identity built around repetition and movement, inspired by everyday favorites worn on repeat.

Salt and Sand

A sun-soaked identity inspired by effortless coastal days, balancing playful typography with an elevated feel.

Casa Sol

A warm, sun-soaked brand concept exploring an elevated visual identity through expressive typography, color, and lifestyle-driven art direction.

Stripes in the City

An editorial campaign concept exploring the intersection of classic stripes and city-inspired visual language.

Evergreen Brand Creative

Extending the Nuuds identity beyond seasonal launches through ongoing creative across digital and physical touchpoints.